Get inspired by our campaigns
La Dolce Vita
Let's stroll through Italian alleys and streets, and get inspired by colorful tiles, fountains and flowers.
The Amalfi Coast
Travel along the Amalfi coast in classic dots, checks and vintage-inspired statement prints.
To celebrate our 35th anniversary we re-released four of our most iconic prints. Discover the renewed anniversary prints: Sexy Rexy, Flower Ajour, Blossom and Juno's Bird.
King Louie Summer Collection 2019: La Dolce Vita
La Dolce Vita. The life of a movie star in Italy. That’s the source of inspiration for this summer collection. With pastel shades found in Italian ice cream parlors - mmm, gelato! Sweet colors such as pistachio, lemon and strawberry. King Louie translates that feeling into contemporary clothing, clothing you can wear now. And yes, do it with a scarf in your hair and a big pair of sunglasses. Ciao bella!
La Dolce Vita
You can recognize those Italian vibes in our prints, with many flowers and leaves. A bit naive and girlish, but at the same time very decent. Blush is a romantic print with blooming roses, for the first days of spring and long summer evenings. Messina is a more delicate print, with mint-colored flowers on a red background. You can see beautiful leaves on the Scala print. And the Verano is also a favorite, with cornflower blue and poppy red. Dolce Vita and Dolce Vita Ajour literally fit the theme: sweet with a watercolor cherry print and made from organic cotton.
There is a special story behind our fabrics. Like Broderie Anglaise. It’s a technique where small holes are cut out of cotton. The edges are embroidered which creates a romantic pattern of flowers. And the Vichy print is named after the French town of Vichy, famous for its hot springs and spa. Do the checks look familiar to you? Brigitte Bardot got married in a dress with a Vichy print.
Vintage inspiration: The New Look
The King Louie brand originated in 1984 from vintage finds. And we still love vintage-inspired fashion. The 2019 summer collection includes The New Look, a revolutionary design by Christian Dior from 1947.
During the war’s aftermath, women wore practical and sober clothing. But there was a need for a more romantic and optimistic silhouette. The New Look was the answer: a fitted top with a long, wide skirt down to the ankles. It eventually became the fashion image of the fifties.
It’s also one of King Louie's favorite models: narrow at the top, a wider skirt and a belt to accentuate the waist. Our dresses often fall above the knee, but we also make midi-lengths. Some models have been in our collection for years. Like Emmy, with button closure to the waist and a shawl collar. And Betty, with a round neck. Fan of The New Look? Take a look at Sally, Selma, Mira and Vicky.
Aye aye captain
Do you like to sail? You’ll find a navy theme in every King Louie summer collection. Breton stripes have been in our collection since 1987. This print is inspired by the classic sailor sweater. The original is ecru with blue stripes. This summer we use Peapod green and Nuit blue. Maritime is a varied design, with cream, black and red.
But there are more choices if you’re into navy themes and colors like red, blue and cream. Marina is a print with sailing boats. And Splash is playful, with boats, anchors and lifebuoys. Portofino Ajour combines anchors with flowers, printed on organic cotton.
Special vintage inspired fabrics
Prints and colors are our passion. Some of those patterns work best on special fabrics. For example, we like to use structured viscose and woven viscose. These breezy fabrics work perfectly with summer prints like Chica and Messina.
Seersucker is a great fabric for summer. It’s structured cotton, often with stripes or checks woven into the fabric. Seersucker comes from the Persian shir o shekar, which means milk and sugar. The irregular structure of the sugar and the smoothness of milk can be seen in the fabric. In the 1920s, men wore seersucker suits with a light or dark blue stripe. In the King Louie summer collection 2019 we used it on a botanical print: Scala.
Another classic is crepe georgette. The fabric is named after the French tailor Georgette de la Plante who used it a lot in 1912 for party dresses. Crepe georgette is made with twisted yarns. A strong fabric that falls smoothly. In the dark blue Adonis print we made tops, dresses, trousers and a jumpsuit. The Marsala fabric is ocean blue with coral, lemon yellow and white flowers.
We think it is important that King Louie products are made as sustainable and socially responsible as possible. We have been a member of the Fair Wear Foundation since 2015. This independent organization is committed to improving working conditions in the clothing industry.
Every year we use more sustainable fabrics for our collection. For the Spring/Summer 2019 collection we used organic cotton, recycled polyester and Tencel. Tencel is made from eucalyptus wood. It has many advantages: it’s super soft, absorbs 150% more moisture than cotton, is cool as linen in the summer and warm as wool in the winter. And it’s a super-durable fabric. The eucalyptus wood is treated with non-chemical substances. This process is safe and closed: it doesn’t end up in environment and is not toxic to the skin. Finally, the chemicals are used over and over. Take a look at the King Louie garments made from Tencel.
King Louie anniversary
Hooray, it's our birthday! King Louie was founded 35 years ago in Amsterdam, where it all started with a black, cotton turtleneck. We are happy to celebrate our birthday with you by taking a number of classic prints back into production. Such as the Sexy Rexy, a black fabric with white dots and pink flowers. We also recycled the Juno’s Bird, Blossom and Flower Ajour prints in our summer collection.
The first King Louie capsule collection
We love to combine and mix different prints and fabrics. We like stripes on flowers. The contrast makes it more exciting. For our anniversary we have developed our very first capsule collection: 15 pieces of clothing that you can all mix and match with each other! This collection will be available from mid april. All the items are made of sustainable materials:
• two summery tops made of organic cotton with papaya-colored stripes
• two dresses and a skirt from Tencel crepe. The print is black with sweet red cherries and the fabric is smooth and feminine
• a cream-colored shirt with a vintage lobster print
• 4 garments in the Rimini stripe made of Tencel jersey, super soft and comfortable
• the Ava skirt from Tencel denim. A denim fabric that is not made from cotton, but from eucalyptus wood
• female jogging pants made of organic cotton
• and 3 items of woven Tencel: a Betty loose dress, Ava pants and Fifi skirt