On Sunday 8 March we celebrate international women's Day. The entire week we’ll pay attention to women's rights and will do this by highlighting different areas. On this page you can read more about the different elements of this campaign week
"The bicycle has meant more for the emancipation of women than anything else in the world," is a statement made by the American feminist Susan B. Anthony as early as 1900. She calls the bicycle the freedom machine.
At the end of the nineteenth century, cycling women unleashed a true revolution.
At the time, rich ladies were still supposed to be neat, weak and dependent. Layers with heavy skirts, undergarments and high heels made movement difficult. The upper-class women did not go out much; they do not work or study. More and more women are revolting towards the end of the nineteenth century. The rise of the bicycle, which is taking place simultaneously, makes this movement visible. Women go wherever they want, without needing help.
Cycling required more practical women's clothing, which led to important changes in women's clothing in general. The clothing becomes lighter and lighter and the first trousers for women are introduced.
Aletta Jacobs (1854-1929), one of the best-known Dutch feminists, was a fanatic cyclist. Together with her husband Carel Gerritsen, Aletta, the first female physician in the Netherlands and a champion of women's suffrage, made many bicycle tours. For example, in 1898 she and her husband cycled from England to Scotland.
Cycling was therefore one of the first actions that the women in the Netherlands took to enforce equal rights.
On International Women's Day (IWD), we celebrate the social, economic, cultural and political achievements of women worldwide.
For more than a century, IWD has been celebrated annually on March 8. At the beginning of the twentieth century, women started to stand up for equal rights. At the time, this was mainly about labor and electoral law. IWD was celebrated internationally for the first time in 1911.
In 1978 IWD was recognized by the United Nations, following a second wave of feminism in the 1960s full of demonstrations, conferences and meetings.
The aim of IWD is to draw attention to topics such as economic independence, discrimination, racism and empowerment.
Every year IWD has a different theme. The theme for 2020 is #EachforEqual.
With this they want to highlight that together we must stand for equality. Because an equal world is a world with possibilities.
The IWD 2020 campaign theme is based on an idea of 'collective individualism'.
We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society.
Together we can bring about change. Together we can all help to create a gender-equal world.
Unfortunately, paying attention towards women’s right this is still necessary because despite the attention that has been given to the subject in recent years, it appears that the real change for the majority of women and girls worldwide is still painfully slow. Today, no country can claim to have achieved gender equality. It is therefore still incredibly important to actively pay attention to IWD because there is still a long way to go towards a truly gender-equal world. Because there is still a long road ahead King Louie has decided to pay attention to the subject. Not only this week but also implement this throughout our entire work flow.
King louie is a brand that finds it important that every woman feels comfortable in both her skin and her clothing. We develop colorful and feminine items that we hope will make women feel good, confident and completely themselves regardless of age, origin or figure. To make this visible, all models in our IWD campaign are employees of King Louie. The photo shoot was all about having fun, feeling comfortable and good in our clothing and hopefully this can be seen in the images.
The fashion industry is not really known as a gender-equal industry. King Louie is aware of this and tries to actively participate in the movement in order to change this.
An example of this is the affiliation with the Fair Wear foundation, an organization that advocates fair pay and good working conditions, but also contributes to the fight for equal rights for women. In addition, we work with our suppliers for a long time.
We have been working together with Suteks (from Turkey) for over 20 years. It is an inspiring company, whose owner Mrs. Nur Ger is strongly committed to equal women's rights in the world. The company has a number of awards to its name, including "Best Social Gender Equality in Work Life 2012". In 2013 the company was included in the "Honorary List by United Nations Women Empowerment Principles (UN WEP)" and in 2016 Mrs. Nur Ger appointed Global Business Advocate of the UN WEPs.
More about the collaboration with Suteks and Nur Ger can be read in the interview we held with her and sales and marketing coordinator Fusun.
This year we want to make a contribution through International Women's Day. We do this by donating an amount of € 10 for every order * placed on Saturday 7 and Sunday 8 March to YaninDayiz. This is a Turkish organization that fights for equal rights for women of which Nur Ger, owner of Suteks, is one of the founders.
Yanindayiz, is an organization that wants to work on raising awareness about gender equality in order to ultimately guarantee it in all areas of life. Such as ending violence against women and promoting equality in education, work and the distribution of (caring) tasks within the household.
They do this by developing projects aimed at men, in which they enter into a discussion on these topics in order to realize a change in attitude and behavior that will ultimately ensure an equal world.
More about the organization can be read on the website.
* net orders with an order value of € 50 after settlement of returns.
- The people behind King Louie: the producer
For 26 years King Louie has worked closely together with the Turkish Suteks for the clothing production. The company is run by Nur Ger, who founded it in 1986 with her mother. Read more >
- Our story
What started in the early 80's with finding vintage gear in Amsterdam became an international brand that's synonymous for freedom, optimism and individuality. Read more >
- King Louie Store Amsterdam
Come and visit our King Louie store in Amsterdam. See info >