Sustainability

Materials

To enjoy your clothes as long as possible, it is important to take good care of them. On this page you can read how fabrics are made, why we like to wear them and tips on how to keep them beautiful for as long as possible.

We strive to use more sustainable materials in every collection, such as organic cotton, Tencel, LENZING™ ECOVERO™ and recycled polyester. Discover how sustainable materials make a difference.

(Organic) cotton

Cotton is a soft fiber that grows from the seeds of the cotton plant. Cotton fibers are two to five centimeters long and are spun into yarn. Cotton is the most commonly used natural fiber in textile production, due to the different positive properties and application possibilities.

Organic cotton
A part of the organic cotton we use is GOTS-certified. This quality mark is one of the most reliable for environmentally friendly materials. GOTS sets many environmental requirements and also has guidelines for working conditions.

Cotton breaths, absorbs moisture, can withstand heat, and is easy to maintain.

Our tips
• Do not let cotton dry in the sun to prevent discoloration.
• Wash cotton separately the first time you wash it, because the color may run.

Tencel

Tencel is a brand name of the natural synthetic fiber Lyocell. Tencel is a fine, soft fabric made from eucalyptus wood. It is cool as linen in the summer and warm as wool in the winter. The eucalyptus wood is processed with non-chemical substances that are reused several times. These substances do not end up in nature and are not toxic to the skin. In addition, the original raw material, wood, comes from a responsibly managed forest with FSC certification that stands for responsible forest management. Tencel has received the European Ecolabel, which means it’s made in a responsible way.


Tencel: is skin-friendly, has a silk-like shine and is completely biodegradable. It has very good moisture and heat regulation, falls smoothly and hardly wrinkles.


Our tips

• Be careful when you iron Tencel clothing. Don’t use the iron’s hottest temperature to avoid burning the fabric.
• Tencel will shrink about 3% with the first washing and will resist shrinking from then on.

EcoVero / Viscose

Viscose is a semi-natural fiber: it’s made from natural wood fibers, but processed into a wearable fabric through a chemical process. The chemical process makes viscose very suitable for printing with different colors and prints.

EcoVero
EcoVero (officially LENZING™ ECOVERO™) is a sustainable alternative to viscose. It is made from local trees, which reduces CO2 emissions. The wood is also FSC certified, which means that enough trees are replanted. The chemicals are reused and 50% less water and energy are required than with the production of traditional viscose.

Viscose absorbs moisture, breathes, is lightweight, falls smoothly and is colorfast.


Our tips
• Do not rub or brush the fabric if it’s wet.
• When you wash viscose, it can shrink 4-8%. Iron your garment to retain its original form. The fabric can also run out while you wear it.
• Dry viscose in the air, but not in the sun.
• Do not use bleach to clean viscose.

(Organic) denim

Denim is a really strong, twilled cotton fabric. The cotton yarns are twisted into a rope and immersed in an indigo dye bath. This gives denim its (dark) blue color. The weaving technique (twill weave) used for denim makes it a very strong fabric.

Organic denim
This organic cotton denim is made with D-Clear technology. This limits water consumption during production and the dyeing process enormously. Compared to traditional denim, this new technique uses 40% less water in the dyeing process and 83% less in the finish. 94% less chemicals are also used.


Denim is very strong, forms to your body and wears off in a beautiful, characteristic way.

Our tips
• Wash denim as little as possible. Hang the garment outside or put it in the freezer overnight to kill bacteria and make unwanted odors disappear.
• Wash denim inside out with buttons and zippers closed to prevent damage.
• Do not hang denim in full sun to prevent discoloration.
• Always wash denim before you hem it.

(Recycled) polyester

Polyester is a synthetic petroleum-based fiber, and converts PET polymers into textile fibers through a chemical process. PET (Polyethylene terephthalate) is also used, for example, for the production of plastic bottles. The quality of polyester unjustly has a bad reputation.

Recycled polyester
Polyester is not biodegradable, but can easily be recycled because of its synthetic properties. We therefore use sustainable, recycled polyester often in our clothing.


Polyester is strong, colorfast, quick drying, light, wear-resistant, and as good as wrinkle-free.

Our tips
• Dry polyester clothing in the air and not in the dryer. Polyester clothing dries very quickly because the fibers hardly absorb water.
• It’s not necessary to iron polyester clothing. If you do it anyway, make sure that the fabric does not melt.
• Use as few pegs as possible when hanging polyester. Pegs can leave prints in your garment.

Wool

Wool is a completely natural fiber: it consists of the hairs of animals, like sheep and goats. These hairs are very soft and thin. We mainly use the wool of sheep in clothing. The reason that wool works well against the cold is because there is a lot of stagnant air between the curled fibers. Because the air is retained between these fibers, wool is a good thermal insulator.

Pilling
It’s impossible to prevent wool from pilling. This doesn’t mean that the garment is of poor quality. When a piece of clothing forms more pills than the other has to do with the length of the hairs of the wool.


Wool breathes and insulates, is dirt and water repellent, wrinkle free, self-cleaning and very strong.

Our tips
• Wash wool as little as possible. Hang out woolen clothes, or steam them in the bathroom to get odors out.
• If you do want to wash wool, use a small amount of detergent.
• Avoid high spinning settings so that the wool doesn’t stretch.
• Store wool flat

Leather and suede

Leather is a natural product that comes from the skin of animals, such as cows or calves. Before leather can be used for clothing, it is tanned. Tanning is the process of treating skins and hides of animals to produce leather. Here the proteins in the skin are made insoluble, protecting it from spoiling. The method of finishing differs depending on the type of leather. Leather is made from the outside of the animal skin, and suede from the inside.


Leather
breathes, is waterproof, and lasts a long time.
Suede breathes, is a bit warmer than leather, and has a luxurious look.


Our tips
• Always impregnate your suede item with a dirt and moisture repellent spray.
• Remove dirt from leather and suede with a special brush.
• Don't wash leather or suede. Take it to your dry cleaners.

Washing symbols explained

 

When washing your clothes, it is important that you follow the instructions of the care label. Read here what all the symbols mean.

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